Your vs. you’re: It’s an epidemic

Your on? Wow. I’m struck dumb every time I see a sign or ad like this. When a multi-million dollar corporation pays through the nose for marketing and advertising, wouldn’t you think someone—ANYONE—would catch this?

Your the best.
I hope your feeling better soon.
Your standing on my foot.
He told me your aware of the new guidelines.

No, no, no!

When in doubt, just ask yourself if it should say “you are.” If the answer is yes, then you’ll want to use “you’re.”

You’re the best.
I hope you’re feeling better soon.
You’re standing on my foot.
He told me you’re aware of the new guidelines.

That little apostrophe makes a big difference, so do your best to use it correctly!

. . . . .

Stop by every 1st, 3rd, and 5th Wednesday for a peek into the world of spelling, punctuation, or grammar gone wrong!

Photos used with permission from Maria Ford at Illiterate Businesses.
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7 Comments

  • Posted December 1, 2010

    David Borrink

    Your wrong. The ad is fine. Their right. Your wrong. :-)

  • Posted December 1, 2010

    Kim

    David: ROFL! “Your” so funny—“you’re” response cracked me up!

  • Posted December 1, 2010

    Heidi

    This is one that really bugs me! There’s someone on FB who consistently gets this wrong and it bugs me because this particular person is in AP English classes. What is the world coming to?!

  • Posted December 1, 2010

    Kim

    Heidi: I hear you. I find myself wanting to teach mini grammar lessons on FB all the time. LOL!

  • Posted December 2, 2010

    Janet

    “Your vs. You’re” joins the “Its vs. It’s” epidemic! Although I daresay “pandemic” is more likely!

  • Posted December 2, 2010

    Heather

    A woman after my own heart!!! And I teach science! ha

  • Posted December 2, 2010

    Kim

    @Janet: Alas, I do my best to get the word out on “its vs it’s” too, but I feel like the proverbial salmon trying to swim upstream.

    @Heather: Sadly, many of those who make this common error have actually confessed that they don’t care whether they’re using the correct spelling. Sigh.

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